MONDAY, MARCH 13, 2017

6:00 pm-9:00 pm  Welcome Reception

Stanford Park Hotel
100 El Camino Real
Menlo Park, CA 94025


8:00 am-5:00 pm  Analytics Symposium

Moderated by Jack Phillips, IIA Co-Founder and CEO

VMware Corporate Campus
City Hall and Hillview Foyer
3427 Hillview Ave
Palo Alto, CA 94304


VMware Corporate Campus
City Hall and Hilltop E Foyer
3427 Hillview Ave
Palo Alto, CA 94304

8:00 am - Breakfast, Networking, Registration

8:40 am - Welcome
Overview of Symposium goals and format for the day. Jack Phillips, Co-Founder and CEO, IIA.
Jack will welcome attendees and review the key themes, speakers, and guests for the day.

9:00 am - Keynote: Transformation and Innovation at Ford
Paul Ballew, Global Chief Data & Analytics Officer, Ford.
Appointed in December 2014, Ballew leads Ford’s global data and analytics teams including development of new capabilities supporting connectivity and smart mobility.

9:50 am - Client Panel: Investing to be Analytically Competitive
Moderated by Bill Franks, CAO Teradata and IIA Expert
Todd Sanger, Lilly & Co. 
Chris Donovan, Cleveland Clinic
Joe DeCosmo, Enova
Representatives from selected IIA research client companies will discuss the role that key technology investments and capabilities have played in accelerating analytics, capabilities, and unlocking business value.

10:30 am - Networking Breaks

10:50 am - Storytelling With Data: Empowering Your Analytics Teams
Cole Nussbaumer Knaflic, Author.
Cole is the author of 2015’s Storytelling With Data, a highly-reviewed guide to data visualization that brings strong design and the audience’s perspective to the critical need for clear communication of data and analytics within an organization. Cole managed Google’s People Analytics team and has worked in banking and private equity.

11:30 am - Driving Business Transformation Through Analytics at a Global Software Company
Sanjay PoonenCOO, VMware.
What analytics means to the internal operations of a large software company, and how analytics is organized; how analytics internally has been a change agent and source of value.

12:00 pm - Lunch

1:00 pm - Keynote: Innovation, Disruption, and Enterprise Analytics
Geoffrey Moore, Author, Thought Leader.
Bestselling author of seven business books including Crossing the Chasm, and his most recent, Zone to Win, Moore has been a leading authority on marketing and selling disruptive products to mainstream customers for 25 years. His presentation will address how enterprises of all sizes can adopt a “start-up mentality” to transform their organizations.

2:00 pm - Panel Interview: What is Analytics to a "Digital Native?"
Moderated by Marc Demarest, IIA Expert
David Hardtke, Director of Advertising Science, Pandora
Todd Holloway, Director of Content Science, Netflix
David Andre, CEO, Cerebellum Capital
Matt Fernandez, CEO, Simple Emotion
Leaders from Bay Area “digital natives” share perspectives on the inner workings of companies founded on data, and the symbiotic relationship of analytics and technology in data-driven companies.

2:40 pm - Networking Break

3:00 pm - Keynote: Artificial Intelligence is Data Analytics
Jerry Kaplan, Author, Thought Leader. 
Recent advances in Artificial Intelligence have little to do with intelligence, and a lot to do with data. Machine Learning, in fact, is little more than an automated form of analytics. Discover the surprising history of these ideas and why--after 50 years--they are suddenly the next big thing. Jerry teaches AI at Stanford and is author of the recently-released book Artificial Intelligence: What Everyone Needs to Know. 

4:00 pm - Rapid Prototyping: Start with the Analytics Solution
Ty Henkaline
, Chief Analytics Innovator, Columbus Collaboratory.
Using rapid prototyping to quickly and cost-effectively build light analytics solutions enables analytics practitioners and stakeholders to better understand what analytics solutions will look like, how much they will cost, what benefits they will create, and what risks may need to be mitigated during development. Ty will share how the Collaboratory is using rapid prototyping for analytics with their seven member companies.

4:45 pm - Symposium Closing Remarks
Jack Phillips,
IIA Co-Founder and CEO